Training Videos

The training videos presented below consist of a walk-through of the T2+2™ web service, as well as Fireside Chats, which present videos complimentary to the e-text, Commercialization 101™, as featured within the T2+2™ web service. Click on a hyperlink below to view the video on YouTube.

T2+2™ Training
The T2+2™ training videos, outlined below, provide a walk-through of T2+2™ in four parts. Part 1 outlines this presentation of the web service, and Parts 2-4 address how to use the web service for training analysts, assessing technology, and making deals, respectively. Each video has a runtime of approximately 10 minutes.
T2+2™ Training Part 1: Introduction Part 2: Training Analysts Part 3: Technology Assessment and Disclosure Part 4: Deals

Fireside Chats
The "Fireside Chats," outlined below, are training videos that provide an informal, one-on-one introduction to commercialization. The video series closely follows the content covered in T2+2™'s Commercialization 101™: an introductory course on the commercialization process for new technologies. Each video has a runtime of approximately 5-10 minutes.
Fireside Chat Videos Part 1: Overview on Commercialization Chapter 1: What is Commercialization? Transactions Movement of Technology Ethics Chapter 2: The Deal as a Game Putting Together the Puzzle Deal Vehicles Licensing Joint Ventures Venture Capital Strategic Alliances Sales Payoffs Video 1 Video 2 The Problem of Externalities The Problem of Non-Monetary Pay-Offs Risk Discounted Cash Flow Nash Equilibriums and Shelling Points Decision Trees Chapter 3: The Steps in the Commercialization Process Video 1 Video 2 Part 2: Market Research Video 1 Video 2 Chapter 1: Telling a Story Buyers and Sellers Market Orientation Why Care About Technology? Chapter 2: Technology Performance Ease of Use Pricing Stretch Ownership Intellectual Property vs. Assets Trade Secret Patents Copyrights Trademarks Assets That are Not Property Confidentiality The Stickiness of Knowledge Chapter 3: Applications Competitive Opening Voice of the Customer End-User Needs Performance Ease of Use Price Stickiness of Needs Information Dominant Designs Standards and Regulations Buying Behavior & Dominant Design Performance Best Value Price and Availability Value Proposition Applications Revisited Interviewing Experts and End-Users Expert Panels and Delphi Methods Focus Groups Web Searching Inventors & When You're Stumped Chapter 4: Competition Competitive Advantage What is Competition? Swamping Research Patents Products Brand Name and Good Will First Mover Advantage and Learning Curve Chapter 5: Markets Sustainable Openings Windows of Opportunity Market Dynamics Market Forces Market Barriers Stakeholders Supply Chain vs. Value Chain Communication Channels Market Size and Share Part 3: Strategy Chapter 1: Market Entry Launch Tactics and Gap Analysis SWOT Analysis Messages and Means Becoming a Threat to Incumbents Chapter 2: Entry Planning Part 4: Targets Chapter 1: Finding Targets Chapter 2: Qualifying Targets Chapter 3: Cold Calling Targets Chapter 4: Follow-Up and Negotiation Chapter 5: Developing Term Sheets Part 5: Templates